Management

He was born on 19^th November 1968 in Belgrade. He graduated from the Faculty of Economics, University of Belgrade.

He started his career in 1994 working for the company Delta Holding, where he led multiple profit centres: Delta DMD, Delta Automoto, Delta Hemija. From 2002 to 2010 he was the CEO of the company Delta Maxi, a retail chain of Delta Holding. In this period Delta Maxi was growing rapidly, and it became first the national, then also the regional leader in retail sale, and it expanded from the Serbian market to Bulgaria. Albania, Montenegro, Bosnia and Herzegovina. In 2011 he became the Deputy CEO of Generali Osiguranje Srbija, a member of the Executive Board and Director of the Non-Life Insurance and Product Development Sales Force. He has been a member of Generali Osiguranje Srbija since 2012, having the same competences. He is a member of the Board of Directors and executive Director of Društvo za upravljanje dobrovoljnim penzijskim fondom Generali. In January 2016 he was appointed CEO of Generali Osiguranje Srbija and President of the Executive Board.

He has also won the award Manager of the Year for professionalism and creativity awarded by the Business Journalists’ Club (Belgrade, 2003) and the International Quality Award (Geneva, 2008). Due to his exceptional business results and visionary approach to business, in 2021 the Serbian Association of Managers awarded him the prestigious "Manager of the Year" award.

Born February 3, 1976 in Vukovar. Graduated from the Faculty of Economics, University of Belgrade in 2000. She started her career in a successful Swedish company Husqvarna, gaining practical skills and experience in the field of finance, reporting and business planning.

She started her career at Generali Osiguranje Srbija in 2007 at the Controlling Sector, as a financial analyst. Shortly thereafter she became a cost controlling manager. She was involved in introduction of a modern cost tracking system and improvement of the overall reporting system of the company. In November 2008 she became Planning, Analysis and Controlling Sector Manager, later the Head of Controlling, Reporting and Accounting Department. With her team, she constantly develops and improves the reporting for the Generali Group and the entire reporting in accordance with IFRS/IAS, and creates an efficient system to meet both the needs of the Group and the local statutory requirements.  She also simultaneously coordinates the establishment of the Solvency II reporting system. Since 2013 she has also been responsible for the sales administration which provides full assistance to the sales departments: managing records, contracts with all external distribution channels, production control and commission accounting for all lines of business.    

From the very beginning she has been involved in the business operations of all the Generali subsidiaries in Serbia and Montenegro. Since 2011 she became a member of the Board of Directors of Generali Reosiguranje Srbija a.d.o., Board of Directors of Generali Osiguranje Montenegro a.d. Podgorica, Investment Board of Generali Osiguranje Srbija a.d.o., Investment Board of the Generali Voluntary Pension Fund Management Company, Board of Directors of the “Jedro” Health Center and Supervisory Board of the Blutek Auto d.o.o.

Since May 2012 she has been a member of the Executive Board of Generali Osiguranje Srbija and the CFO. She is also directly in charge of the Finance and Controlling Department. She is still a member of the Board of Directors of Generali Osiguranje Montenegro.

Since August 2018, Gorana is also in charge of IT, processes and actuarial activities.

She is the Company’s representative for the ASI (Association of Serbian Insurers) and for the FIC Taxation Committee.

Born December 7, 1978 in Belgrade. She Graduated from the Faculty of Economics, University of Belgrade.

She started her career in 2001 at the Foreign Exchange Reserves Division of the National Bank of Serbia, where she soon became the youngest chief dealer / portfolio manager in the history of NBS. She was in charge of managing securities portfolio, the securities which constitute the majority of the National Bank of Serbia’s foreign exchange reserves.

In August 2005 she became the Asset and Liquidity Sector manager at Piraeus Banka a.d. Beograd, where she worked on the establishment and organization of the Asset and Liquidity Management Sector.

She joined Generali in September 2006 as the first portfolio manager of the first voluntary pension fund in Serbia.

From 2007 to 2016 she managed the Generali Voluntary Pension Fund Management Company as the Board of Directors chairperson and the Executive Director. Since 2011 she has been in charge of asset/capital management of all the companies within Generali Osiguranje Srbija (insurance, reinsurance) and Generali Osiguranje Montenegro.

Since 2012, she has been a member of the Executive Committee of Generali Osiguranje Srbija, and since 2016, a member of the Executive Board of Generali Osiguranje Srbija in charge of asset management and financial transactions. She coordinates the operations and is in charge of Generali Voluntary Pension Fund Management Company, Belgrade. She is the President of the Company’s voluntary pension funds management organization.

Since 2017 she has also been in charge of and directly coordinates the operations of the Life Insurance and Bancassurance Department.

In 2005 she was awarded the world’s most relevant license in investment decision-making: Chartered Financial Analyst (CFA) by the American-based CFA Institute, and the first portfolio manager license issued by the Securities Commission.  

At the same time she served as teaching assistant at the Faculty of Economics, University of Belgrade, and lecturer at the specialized CFA exam preparatory courses.  

In charge of claims, Technical Department and fraud and loss prevention

Born September 6, 1964 in Odžaci. He graduated from the Faculty of Technical Sciences, University of Novi Sad in 1991.

Before joining Generali Osiguranje Srbija he worked at the Hipol chemical industry for 10 years, where he was a member of the Executive Board in charge of maintenance.

He started his career at Generali Osiguranje Srbija in 2001 as an industrial plants and equipment specialist. He soon became Head of the Risk Management Sector at the Property Insurance Department. Due to his continuous improvement of the claims and loss prevention processes, in 2005 he became the Head of Non-Life Loss Prevention and Claims Department.

In 2009 he became associate member of the Executive Board in charge of claims and loss prevention.

In March 2014 he went to Romania and became member of the Executive Board in charge of claims, loss prevention, legal affairs and insurance fraud prevention at Generali Romania Asigurare Reasigurare S.A.

In July 2016 he returned to Serbia as member of the Executive Board in charge of claims, fraud and loss prevention, and he currently holds the Chief Insurance Officer (CInsO) position, since January 2017. He is also in charge of the Technical Department. As of August 2018 his responsibilities additionally include logistics and procurement. 

He is married and a father of two.

Maša was born in Belgrade on 11 May 1984. She graduated in management from the Faculty of Organisational Sciences, University of Belgrade, in 2007. She started her career in Generali Osiguranje Srbija’s HR & Strategy Department in 2008, focusing on recruitment, selection and competence development. In 2014-2015, under the Leave Your Mark programme, she went to Milan to join a team of Generali Group’s 50 talents from across the world tasked with developing the Group’s strategy for 2015-2018. She simultaneously worked for the Leadership Development & Group Academy team, also in Milan, where she took part in creating the Group’s talent development strategy and mentoring programme. In early 2016, she was promoted to the position of the Head of the HR & Strategy Department in Generali Osiguranje Srbija, and she has been leading the company transformation as a Chief HR & Strategy Officer and member of the Executive Board since 2021.

In addition to the standard HR processes (operation, training and development, Comp & Ben, organisation), Maša focuses on several critical areas, including the development of the company’s business strategy in Serbia and digital and business transformation. She champions various strategic endeavours, including success factors, engagement, performance management, diversity and inclusion, smart and hybrid working, employee wellbeing, a strong and clear company culture, and strategic workforce planning.

Maša takes immense pride in the numerous awards that she and her team have received. These include: the Family Friendly Enterprise certificate (2018), awarded to a financial organisation in Serbia for the first time that year, the Talent Management Award (2019) by Santon Chase Belgrade, Best HR Team Award, the Best Talent Management Strategy Award, the Best Employee Development Strategy, awarded (2019) by the Resource Group and the Serbian Human Resource Management Institute, and the Gender Equality Award (2020) by the Serbian Association of Businesswomen.

A former professional volleyball player and seasoned team captain, Maša has seamlessly transitioned her leadership skills from the sports court to her professional endeavours. Her commitment, loyalty and enthusiasm guide her through challenges and help her grow. With her passion for the job, teamwork, success and Generali brand, she inspires and motivates those around her to strive for excellence. Happiness, courage, caring, enthusiasm, values, empathy, support and gratitude, are the words her colleagues use to describe her.

In addition to balancing her career and recreational sports activities, Maša is fulfilled as a wife and mother.

Maša’s motto is a quote by Stephen Covey: “To live, to love, to learn, and to leave a legacy”.

Dušan was born on 25 June 1972 in Mexico. As a child of a TANJUG correspondent, he spent his childhood in Mexico City, Madrid and Washington, learning foreign languages and immersing himself in diverse cultures. He graduated from the Law School at the University of Belgrade in 1995 and passed the bar exam in 2000. His commitment to continuous improvement has led to numerous diplomas and certificates, including the Swiss IUKB MBA, DPO and Compliance certificates from Bocconi University in Milan, and the Certificate for Anti-Money Laundering Specialist (ACAMS).

Dušan began his career in 1995 at the legal department of the National Bank of Serbia. After gaining rich experience, he left the NBS in 2010 having served as the head of the legal department. Subsequently, he led the legal department of Vojvodjanska banka for two years. He became the head of the Legal Affairs Directorate at Generali Osiguranje Srbija in 2012. As a legal expert specialising in consumer protection and the operations of central banks and other financial institutions, he was involved in projects with the International Monetary Fund and the World Bank. Due to his unwavering focus on customer needs, he was assigned responsibilities for marketing and customer relations, becoming an associate member of the Executive Board in 2021.

In his current role, Dušan combines his legal expertise with a desire to make law more client-friendly. His motto “Our boss is not the company; our boss is the customer” underscores his commitment to simplifying insurance products, improving terms and conditions, and enhancing communication with clients. His goal is not to have just a satisfied customer but a loyal one who always chooses Generali.

He spends his free time pursuing his favourite hobbies: cooking, photography, and running. With numerous marathon medals behind him, he has a strong desire to continue winning. He is a proud father to five children and a devoted husband.